First, let me start with a source of pretty decent writing: itulip.com. I think their site is intentionally a mess graphically because Eric Janszen (EJ) doesn’t need to market, doesn’t “need” the money, has other income sources, intentionally wants to look anti-media, and greatly prefers to produce research rather than format it.
Still I think he could be a little less thrifty and pay up for a web-admin.
EJ’s latest article is entitled: The Big Bet revisited and is divided into two parts: Part I: Turkeys grounded and Part II: Mining memes for money. Part II requires a subscription which I recommend if you have some spare bucks to allocate to provocative newsletters.
The article is about how debates are reframed to benefit some controlling group (the group who pushes for the reframing of the debate) and how sometimes (maybe many times or always) there are unintended consequences of reframing and opportunities to profit knowing that this game of reframing is going on. EJ calls this “Meme Management”.
Janszen is rather direct (refreshingly so actually) and claims that he derives investment themes and subsequently profits knowing that “Meme Management” happens. His article is structured as an interview, and in it he states:
CI: You shorted the meme management?
EJ: Sort of. It’s more complicated than that, of course. But in effect, yes. I bet that the program to force a deficit cut deal using the debt ceiling as a political forcing function would succeed, but that the consequences would be the opposite of the meme-jacking originators’ intention. That will not always be the case. Sometimes we will trade with it and at other times against it.
CI: How does it work?
EJ: I’m not sure it will work in the short-term. Several past experiments have been successful, but not two are alike. There are no guarantees.
CI: What’s your methodology?
EJ: It’s not appropriate for me to explain how meme analysis investing works, how the machinery of meme management operates, how it can be deconstructed, and how it can be used to inform trades. That’s our secret sauce, plus it’s a highly complicated analytical process that is not at all easy to explain anyway. I will say that it grew out of my research phase of my book on the US media, “The Kazoo and the Bullhorn: The American System of Propaganda.”
CI: You are working on that book?
EJ: Not at the moment. I figure I could make a few hundred grand on a book or millions on the insight into meme analysis. Not so touch a choice.
The logic is interesting, and I believe that this goes on and that Janszen is successful at times. But regardless of wether or not the reader agrees that this takes place or with Janszen’s premise that this has occurred with the most recent financial crisis, at least one could argue that this MIGHT happen in general and therefore that reframing may or may not be taking place should in itself be newsworthy and a subject to be fleshed out in the public forum.
But this never happens. There is never a self reflection of the media that it may be hijacked or reframed or “Meme Managed” for someone’s or some group’s interest.
So why is mainstream press’s financial writing and analysis so bad?
The second part of EJ’s comment gives a clue:
CI: You are working on that book?
EJ: Not at the moment. I figure I could make a few hundred grand on a book or millions on the insight into meme analysis. Not so touch a choice.
Apparently report and raising issues in public forums doesn’t pay and never will.
On one level there is a cynical and depressing message in that. On another level, though, accepting that it does happen, and guarding against it happening to oneself allows one to identify the situation and at least protect capital and in other instances to make better investments.
The Lesson: On a larger scale, because media and other information sources are not all encompassing (covering every angle and bringing to light every fact), this contributes to market inefficiency (I am not an efficient markets believer) and is one reason why investment opportunities exist. Said another way, not all information can become widely distributed or emerges in a timely manner. One reason for this is that incentives are strongly in place for those with “the knowledge” to profit from it rather than to distribute it. It’s not nearly as profitable to distribute knowledge – in the form of blogs, books, newspapers, or otherwise – as it is to simply act on it.
EJ: Not at the moment. I figure I could make a few hundred grand on a book or millions on the insight into meme analysis. Not so touch a choice. [emphasis mine]
To the extent this remains in place (and I believe it always will), those who devote efforts to developing “knowledge” of markets and understanding interests of parties involved can have an edge to uninformed investors. And to the extent that there are 401k’s, retail mutual funds, and index funds, and other pure intermediary sources that don’t have 100% alignment of interest with the underlying investor, there will always be uninformed traders.
Invest accordingly and try not to lose money.
Abraço,
Arthur O’Keefe, São Paulo Value


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